Simply Energy vs Origin


When selecting an energy provider in Australia, the decision goes far beyond pricing. While tariffs and discounts are undoubtedly important, understanding the broader differences between energy retailers can help customers make an informed and confident choice.

Two of the better-known providers in the market are Simply Energy and Origin - each offering distinct strengths, customer experiences, and value propositions.

This article compares Simply Energy and Origin in depth, focusing on service offerings, sustainability credentials, customer service, digital tools, and overall flexibility.

For households across the country seeking a provider that aligns with personal values and practical needs, knowing what differentiates these retailers is crucial.

Simply Energy

Backed by global energy giant ENGIE, Simply Energy has established a strong presence in Australia by catering to tech-forward customers and environmentally minded individuals. This retailer emphasises innovation and customer choice, with a range of energy products designed to suit different consumption patterns and lifestyle needs.

Simply Energy offers integrations with smart home technology, including compatibility with services such as Amazon Alexa and Google Assistant. This feature enhances customer engagement by allowing real-time control over energy usage - a welcome touch for those looking to monitor and reduce consumption.

In addition to a strong tech orientation, Simply Energy positions itself as a supporter of renewable energy. GreenPower options are available on many plans, and partnerships with solar technology providers are common. Customers with solar installations may also benefit from feed-in tariffs, depending on the state and plan selection.

The retailer has built a reputation for offering tailored solutions, often partnering with automotive companies and local councils to deliver niche energy offerings. For example, packages designed specifically for electric vehicle owners or localised community energy programs.

Origin

As one of Australia's largest integrated energy companies, Origin brings a unique position to the retail market. With operations across generation, retail, and exploration, Origin has a deep understanding of the full energy lifecycle. This vertical integration allows for a stable and diverse offering across electricity and gas services.

Origin is particularly recognised for its leadership in sustainability. With significant investment in renewable generation and a publicly stated commitment to reaching net zero emissions, Origin is actively reshaping its energy portfolio to align with Australia’s transition to cleaner energy.

Solar and battery offerings are robust, and the retailer also manages one of the country’s largest voluntary carbon offset programmes.

For customers who prioritise environmental impact and want to be part of Australia's clean energy future, Origin presents an appealing choice. Beyond sustainability, Origin offers comprehensive online account management through its user-friendly app and portal.

These tools allow for easy tracking of energy usage, bill management, and service updates, providing an efficient and transparent customer experience.

Customer support is another strength, with multiple contact options available and dedicated teams for residential, business, and solar customers.

Origin's longevity in the market also means a broader geographic reach and compatibility with infrastructure in more remote areas.

Simply Energy: Pros and Cons

Pros

  • Innovative technology integration. Offers smart home compatibility with services like Amazon Alexa and Google Assistant, appealing to households seeking greater control over energy usage.
  • Environmentally minded options. GreenPower options and partnerships with solar and electric vehicle programs reflect a strong focus on renewable energy.
  • Tailored plans. Known for providing plans designed around specific customer groups, including electric vehicle owners and local community initiatives.
  • Global backing. Owned by ENGIE, one of the world’s largest energy companies, bringing international experience and stability to the Australian market.
  • Simple online tools. Provides a clean, user-friendly platform for account management and billing, supporting self-service convenience.

Cons

  • Less market longevity. As a relatively newer player compared to legacy providers, Simply Energy may have a smaller footprint in some regional or remote areas.
  • Limited customer contact points. While digital tools are strong, options for face-to-face service or more traditional customer interaction may be limited.
  • Fewer in-house services. Does not manage generation assets or infrastructure, relying on partnerships rather than full vertical integration.

Origin: Pros and Cons

Pros

  • Established reputation. One of Australia's most recognised energy retailers, with decades of experience and a broad national presence.
  • Strong sustainability credentials. Significant investment in renewable energy and a clear pathway toward net zero emissions underscore a genuine commitment to the environment.
  • Comprehensive services. Offers electricity, natural gas, solar, and battery solutions under one umbrella, streamlining service for customers seeking an all-in-one provider.
  • Advanced account management. A polished mobile app and online portal allow customers to track usage, manage billing, and receive alerts with ease.
  • Widespread availability. Broad infrastructure coverage ensures consistent access across metro, regional, and some remote parts of Australia.

Cons

  • Complex product range. With so many services and options, navigating the various plan structures may feel overwhelming for some customers.
  • Conservative innovation pace. As a large and established company, new technologies or niche partnerships may be adopted more slowly compared to agile newcomers.
  • Perception of bureaucracy. Some customers may find larger corporations less responsive or flexible when it comes to individual needs or unique requests.

What to consider when choosing an Australian energy provider

Choosing the right energy provider is a personal decision, influenced by factors such as household usage patterns, environmental values, and preferences for digital or in-person support. Here are several key considerations for Australians evaluating Simply Energy, Origin, or any other retailer:

  • Renewable energy options: Households that prioritise sustainability should look for providers offering GreenPower and solar integration.
  • Customer support: Quality of service matters. Access to clear communication channels and responsive assistance can make a big difference.
  • Digital experience: For those who prefer managing services online, check whether the provider offers user-friendly apps, smart home compatibility, and usage tracking tools.
  • Reputation and stability: Established providers often offer broader service coverage and reliability. However, newer or niche providers may offer innovative products worth exploring.
  • Bundled services: Consider whether gas, solar, or other home services can be bundled for convenience and ease of management.

Speak with an expert before making a choice

With numerous providers and plan types available across the country, finding the right fit can be overwhelming.

While Simply Energy and Origin both offer strong benefits, the best choice will ultimately depend on individual needs and regional availability.

To learn about the energy plans available in your area and receive personalised advice, call Compare Energy on 1300 790 106. A dedicated expert will help identify suitable providers and plans - without the guesswork.